09 — Catalogue · Platform · Integrations · Support

KDM Uzbekistan

A 2015 template became the catalogue clinics order from.

Visit the live site

The official distributor of German medical brands in Uzbekistan had a 2015 template site, a full server and no developer. We rebuilt it as a multilingual catalogue with a cart, an internal platform and API, a product photoshoot and the servers — and support it still.

KDM Uzbekistan — A 2015 template became the catalogue clinics order from.
Client
KDM Uzbekistan
Sector
Medical equipment distribution
Scope
Catalogue, platform, API, photography, hosting
Delivered
8 weeks site · 24 weeks platform · 5-year support
What it supplies
92
Products, each with its own page
14
Top-level categories
3
Languages, with Uzbek Cyrillic on the way
345
Addresses in the sitemap

The catalogue as published on kdm.uz.

  1. The problem

    A catalogue nobody could keep.

    The old template site was hard to edit, its server was out of space, search engines ignored it and the original developer was gone. Clinics still asked for prices by phone and in spreadsheets.

  2. What we did

    Site, platform and API as one system.

    A catalogue in Russian, Uzbek and English with search, favourites and a cart that sends a structured request. Behind it, an admin platform with roles, an API, stock sync, messenger alerts and proposals built from live catalogue data.

  3. The outcome

    Nine new clinics, over $150,000 in contracts.

    Through the site, nine new clinics signed regular supply contracts worth more than $150,000. The client then signed a five-year support agreement.

The film
The five-second ad: a catalogue is only as honest as the warehouse behind it.
How it ran

The site first, then the platform.

  1. Audit & architecture
  2. Design system
  3. Catalogue site
  4. Admin platform & API
  5. Integrations & proposals
  6. Servers & training

A diagram of how the work was arranged, not a timed schedule. The public catalogue went live after eight weeks; the platform and integrations followed over twenty-four.

What we were given
  • A 2015 template site
  • A full server and the domain
  • The product range and price lists
What we delivered

Design & content

  • Visual system in Figma
  • Desktop, tablet and mobile
  • Product photoshoot, 318 images

Catalogue

  • Catalogue in three languages
  • Search, favourites and cart
  • Price list and news

Platform

  • Admin with 23 screens and roles
  • Node.js API and MongoDB
  • Stock sync, alerts and proposals

Launch & care

  • Server cleanup, SSL and mail
  • Deploy, monitoring and backups
  • Training and five-year support
From a search to a proposal

The cart becomes the request.

A clinic picks products into a cart and sends it. The manager receives the list already structured, and a proposal is built from the same catalogue data.

  1. Where clinics start
    • Search
    • A category
    • A product page
    • The price list
  2. What the request carries
    • Products and quantities
    • Clinic and contact
    • Language of the page
    • Source and UTM
    Saved with every request
  3. Where it lands
    • The admin platform
    • A messenger alert
    • A proposal from live data
    • The stock check
Selected screens
The catalogue: 14 categories, every product with its own page
The catalogue on a phone
A product with its sizes and variants
A product page, ready for the cart
A proposal built from live catalogue data — reconstructed
The price list, always the current one
The identity

Mark, wordmark, palette and face are the company's own, set here in code.

KDM Uzbekistan
KDM Uzbekistan
  • KDM navy#0D3276
  • Paper#F6F7F9
  • Hairline#DCE1EB
  • Body#333333
  • Cannula yellow#F6DD5E
Montserrat · Regular to Bold

Distributor of German KDM products in Uzbekistan.

KD-FLY · KD-JECT III · KD-FINE

  • KDM UzbekistanPrice list, SeptemberPrice list PDF
  • KDM UzbekistanNew request: 12 itemsMessenger alert
  • KDM UzbekistanCommercial proposal №214Proposal template
The brand outside the screen

Proposed applications, made for this case — not photographs of the company.

  • Stock on a laptop in the warehouse aisle
  • A product page beside a procurement stamp
  • The catalogue on a clinic trolley
  • The catalogue at a van's tailgate
  • The price list at a pharmacy counter
  • A product page in a gloved hand
In their words
Wesawthesiteasaformality—ourworkwentthroughdirectcontacts.Noemoshowedthatadigitalproductcanbringmeasurableresults.Afterlaunchninenewclinicscametousandregularcontractspassed$150,000.Wedidnotgetashopwindow,wegotatoolweuseeveryday.
Akello MuminovOwner, KDM Uzbekistan
  • People finally have room to do proper work. Checking stock, copying lists and preparing the same documents used to eat the day; now the catalogue, requests and proposals are connected.
    Adinna MuminovaHead of HR, KDM Uzbekistan
  • Design, photography, frontend, backend, server, mail and integrations met in one project, and it never became managing six contractors. Everything went through one team.
    Kamola YusupovaDigital project coordinator, KDM Uzbekistan
What it brought
  1. 9New clinics through the site
  2. $150k+In regular supply contracts
  3. 5 yearsSupport agreement signed
  • 36%Of carts sent as a request
  • 90 → 4 minTo prepare a proposal
  • 38 → 7 minFirst reply

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