Direction
Clarify the audience, positioning and character of the brand.
Design & branding
Brand identity
An identity your team can use consistently. We work through positioning and visual direction, then develop the marks, typography, colours and guidance that bring it together.
- Engagement
- Design
- Typical span
- 4–6 weeks
- You get
- An identity and the files
- Starts with
- A 30-minute call
What you get
Everything thatis included.
The core of this engagement. We agree the exact scope in your project plan.
Visual identity
Develop the logo, typography, colour palette and visual language.
Applications
Show how the identity works on the agreed digital and printed formats.
Guidelines and files
Put the identity into usable assets and guidance for the team.
How it runs
From the first callto the handover.
Every engagement runs through the same moves, and you always know which one we are on.
- Step 01
Find the position
What you do, who for, and what makes choosing you an easy decision.
- Step 02
Draw it
The mark, the type, the colour, and the few rules that hold them together.
- Step 03
Hand it over
Files in every format you will actually need, and a guide short enough that people read it.
Cases
Where thishas already run.
Work this has already carried. All of it is live, and all of it is still ours to keep running.
We started with a working bot and a date with the funds. Four weeks later we had a brand, a site, a deck and all the infrastructure. It looked like one product, and it helped us walk into the investor meetings with confidence.
We came for a new website. At the first meeting the team asked not about button colours but what happens after a guest presses Book. Now a guest writes wherever they like, and for us it is one queue — we see the free room before we answer, and we never promise one suite to two people.
What we build it with, and why those.
Nothing here was chosen because it is fashionable. Each one is on the list for something it does that the alternative does not.
Drawing
Marks are built as vectors from the first sketch, so what you approve on a screen is the file a sign-maker cuts at four metres.
06 tools- FigmaWhere the system is assembled and shared with you
- IllustratorVector construction and final artwork
- PhotoshopImage work, texture and retouching
- InDesignGuidelines, decks and anything printed
- CorelDRAWLegacy artwork, opened and rebuilt
- GlyphsCustom letterforms, when the type has to be yours
Thinking
The strategy half runs in the open. Every workshop and decision is written down where you can see it, so the position arrives with a paper trail.
03 tools- MiroPositioning workshops, in the room or remote
- NotionThe brief, the audit and every decision
- LinearWhat is being done this week, and by whom
The bench
Colour is what goes wrong between a screen and a press, so it is checked against hardware rather than trusted.
04 tools- Wacom tabletsPen work for lettering and curves
- Epson prooferProof prints before anything is approved
- Calibrated displaysProfiled monitors, re-profiled monthly
- Pantone guidesCoated, uncoated and digital, on paper
Using something we have not listed? Say so on the call — half of what we know arrived because a client was already on it.
17Touchpoints in Kite & Co's identity
$1.25MRaised after UniQuest's brand and deck
36 + 9Digital and print ad layouts for Kite & Co
184Photos from Kite & Co's three-day shoot
Why give this one to us.
One team, start to finish
The person who ran the workshop draws the marks. Nothing is handed to a stranger halfway through.
Built to be used
Guidelines a new hire can follow unaided, not a beautiful PDF nobody opens twice.
You own all of it
Working files, font licences and artwork are yours. No retainer to reach your own logo.
Still deciding? Half an hour on a call is usually enough to know either way.
“Four weeks later we had a brand, a site, a deck and all the infrastructure. It looked like one product, and it helped us walk into the investor meetings with confidence.”
FAQ
Frequently asked,honestly answered.
The questions that arrive by email anyway. If yours is not here, ask it on the call.
Yes — vector and raster, light and dark, in the sizes a printer, a sign maker and a website each ask for.
No. It gives the website its look; building it is a separate service, and the two are often quoted together.
Only if you ask. A name has legal and domain consequences, so that decision stays yours.
Hand them to whoever touches your materials. They are written for that person rather than for a design award.
Start with a 30-minute call. The scope, the fee and the dates go into a project plan before any work begins.
Start a project
The next onestarts here.
Tell us what you are building. If it is a fit you will have an offer — and if not, we’ll tell you upfront.