05 — Brand · Landing page · Investor deck · Telegram

UniQuest

Four weeks, then a $1.25M round.

Open the working demo

A team with a working Telegram bot and a date with investors had no brand, no site and no deck. In four weeks we built all three, wired the bot links and ran the hosting. The project went on to raise $1.25M.

UniQuest — Four weeks, then a $1.25M round.
Client
UniQuest · UniFlow
Sector
Web3, a Telegram community product
Scope
Brand, site, deck, integrations, hosting
Delivered
4 weeks · 10 months of support
What it is
UniFlow
Quests and rewards for Telegram groups
$UNIQ
The token, with a revenue share for holders
6
Pilot communities, about 151 000 members

The product as it was presented at launch.

  1. The problem

    A working bot, and no face.

    UniFlow turned Telegram groups into quests and rewards, backed by the $UNIQ token. It had users and a meeting with funds, but no mark, no page and no deck to show them.

  2. What we did

    One system for the mark, the page and the deck.

    We drew the unicorn mark, built a fast product page where every call to action leads into the bot, and set an 18-slide investor deck in the same system. Along the way the build went from 3.3 MB to 700 KB.

  3. The outcome

    Raised, then sold.

    The materials carried the round: the project raised $1.25M after launch. The company was later sold and renamed, and we prepared the project archive for the hand-over.

The film
The five-second ad: a page, a bot and a deck, in one system.
How it ran

Four weeks, one kit.

  1. Positioning & mark
  2. Site design
  3. Build & Telegram links
  4. Investor deck
  5. Analytics & hosting

A diagram of how the work was arranged, not a timed schedule. A clickable prototype came in 72 hours and the site reached the team on day nine.

What we were given
  • A working Telegram bot
  • The token and its model
  • A date with investors
What we delivered

Brand

  • Unicorn mark and logo
  • Colour and type system
  • $UNIQ token lock-up
  • Social and community templates

Site

  • Product landing page
  • Mobile version and motion
  • Bot links, QR and contract copy

Deck & integrations

  • 18-slide investor deck
  • Telegram deep links with sources
  • Analytics funnel to the bot

Launch & care

  • Domain, SSL and hosting
  • 10 months of support
  • Archive for the sale
From a post to the bot

Every block ends in the bot.

Visitors arrive from partner posts, QR codes and the deck. Each section closes on one action, and each link carries its source into the analytics.

  1. Where visitors arrive from
    • Partner posts
    • Telegram channels
    • QR codes
    • The investor deck
  2. The page
    • What UniFlow does
    • Communities using it
    • How it works
    • Rewards and $UNIQ
    Ends on a call to action
  3. Where it leads
    • The UniFlow bot
    • A community connected
    • The contract address, copied
    • A partner conversation
Selected screens
Communities using UniFlow, with their live numbers
Quests and rewards, on a phone
The close: straight into the bot
Rewarding $UNIQ holders
What the product does, in four cards
The investor deck, in the same system — reconstructed
The bot inside a community — reconstructed
The identity

Mark, wordmark, palette and face are the project's own, set here in code.

UNIQUEST
UNIQUEST
  • Quest pink#FF206E
  • Pressed#D01959
  • Ink#1D1E2C
  • Night#0B0C1B
  • Horn#C6EBFF
Red Rose · with Manrope for text

Activate your community.

Quests · Rewards · Revenue share for $UNIQ holders

  • UNIQUESTMega Campaign is liveTelegram announcement
  • UNIQUEST31 400 membersCommunity badge
  • UNIQUESTSeed roundDeck cover
The brand outside the screen

Proposed applications, made for this case — not photographs of the team.

  • The page on a phone, at three in the morning
  • The token split, drawn before the deck
  • The deck in an empty pitch room
  • The page on a train tray
  • The bot on a kitchen table
  • The mark in a frosted window
In their words
Westartedwithaworkingbotandadatewiththefunds.Fourweekslaterwehadabrand,asite,adeckandalltheinfrastructure.Itlookedlikeoneproduct,andithelpeduswalkintotheinvestormeetingswithconfidence.
Tim AsheerCo-founder, UniQuest
  • Noemo did not stop at a nice landing page. They sorted out every path into Telegram and brought links and analytics into one system, so we could change the product without breaking the page.
    Zezy WangProduct lead, UniFlow
  • During launch something changed every day — partners, links, wording, banners. The team updated the site and deck fast, and the templates let us publish community material ourselves.
    Raym ShaahCommunity manager, UniQuest
What it brought
  1. $1.25MRaised after launch
  2. 4 weeksFrom first call to a finished kit
  3. 21.8%Of visitors went on to start the bot
  • 31Meetings booked from 86 decks sent
  • 64%Of visits on a phone
  • 700 KBThe whole build, down from 3.3 MB

Next case

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