07 — Website · Layout catalogue · Integrations · Dashboard

Meraas

Twenty apartments, twenty addresses.

Open the working demo

A Tashkent developer building since 2002 had twenty layouts behind one shared page, so a buyer could not send a flat to their family. We rebuilt the site around its complexes, gave every layout its own address and tied each enquiry to the apartment it came from.

Meraas — Twenty apartments, twenty addresses.
Client
Meraas Group
Sector
Residential developer, since 2002
Scope
Site, layout pages, forms, dashboard
Delivered
7 weeks · 12 months of support
What it sells
2002
Building in Tashkent since
5
Residential complexes
20
Apartment layouts
77.8–313.8 m²
Apartments in Taqachi

The developer's own published figures.

  1. The problem

    A flat you could not send to anyone.

    Twenty layouts opened through one shared page. Buyers could not save an apartment or share it, and managers spent the first minutes of each call working out which one had been seen.

  2. What we did

    Every layout got its own page.

    We rebuilt the site around five complexes and gave each of the twenty layouts a URL with its plan, area, floor and renders. Every form sends the layout and complex with the contact, to the messenger and the sales dashboard.

  3. The outcome

    Enquiries that name the flat.

    In the first full month the site brought 187 enquiries: 118 named a layout, 44 booked a viewing and 11 reached a contract.

The film
The five-second ad: twenty apartments, twenty addresses.
How it ran

Seven weeks, catalogue first.

  1. Audit & content
  2. Visual concept
  3. Complex & layout pages
  4. Forms & integrations
  5. Analytics & dashboard

A diagram of how the work was arranged, not a timed schedule. In week five the client already had a working catalogue with an address for every layout.

What we were given
  • The old site and its content
  • Renders and plans for five complexes
  • A sales team taking calls
What we delivered

Design

  • Updated visual system
  • UI/UX for complexes and layouts
  • Mobile states

Website

  • Multi-page business site
  • Five complex pages
  • 20 layout pages with their own URLs
  • Promotions, vacancies, contacts

Systems

  • Forms tied to a layout
  • Messenger integration
  • Sales dashboard with demand by layout

Launch & care

  • Images 37 → 5.9 MB
  • Publication and hosting
  • 12 months of support
From an ad to a viewing

The apartment travels with the enquiry.

Ads can now point at a single layout, and the enquiry arrives already naming it.

  1. Where buyers come from
    • An ad for one layout
    • A link from family
    • Search
    • Promotions
  2. What the enquiry carries
    • Complex
    • Layout number
    • Page of entry
    • Contact
    Saved with every enquiry
  3. Where it lands
    • The manager's messenger
    • The sales dashboard
    • A booked viewing
    • Demand by layout
Selected screens
Taqachi's layouts, sorted by rooms
A complex on a phone
A layout and the gallery, on a phone
Planning №18, with an address of its own
Demand by layout, for the sales team — reconstructed
A complex page: Taqachi
The identity

Mark, wordmark, palette and face are the developer's own, set here in code.

Meraas
Meraas
  • Navy#10375C
  • Navy, deep#0A2540
  • Brass#B58A4A
  • Brass, soft#DDC08A
  • Limestone#F4F0E9
Playfair Display · with Roboto for text

Residential complexes built to come home to.

Planning №18 · Taqachi

  • MeraasPlanning №18Layout card
  • MeraasTaqachi · Diamond Villa · ArnasaySales-office board
  • MeraasYour keys, apartment 42Hand-over folder
The brand outside the screen

Proposed applications, made for this case — not photographs of the developer's homes.

  • The layout catalogue on hand-over day
  • Planning №18, among moving boxes
  • A complex page, in a new kitchen
  • Comparing layouts on the balcony
  • Taqachi on a courtyard board
  • The mark on a brass door number
In their words
Wewantedtorefreshthesiteandgotamuchbettertoolforpresentingapartments.Everylayouthasitsownpagenow—youcansendittoabuyerandknowatoncewhichflatyouaretalkingabout.Theteamkeptourarchitecturalmaterial,showeditbetterandtookonthewholetechnicallaunch.
Fakhriddin YusupkhodjaevFounder, Meraas Group
  • Ads used to lead to a complex page, and the manager had to ask again what the buyer wanted. Now we run a campaign straight to one layout and see which ones really draw attention.
    Nadirbek TulyaganovHead of marketing, Meraas Group
What it brought
  1. 187Enquiries in the first full month
  2. ×2.4More enquiries naming a layout
  3. 11Contracts from that first month
  • 38 → 11 minFirst reply
  • 16% → 24%Enquiries that became a viewing
  • −68%Buyers who could not say which flat

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