04 — Brand · Website · Catalogue · Integrations

Ternary

A developer launched in twelve working days.

Open the working demo

A residential developer had a fixed launch date and an ad campaign booked against it. In twelve working days we delivered the brand, the site, a catalogue of 43 layouts, forms wired to the CRM and Telegram, a dashboard and the servers underneath.

Ternary — A developer launched in twelve working days.
Client
Ternary
Sector
Residential developer, 3 complexes
Scope
Brand, site, catalogue, dashboard, hosting
Delivered
12 working days · 12 months of support
What it sells
3
Complexes: Farhod, Grand Park, Shohona
43
Plan types, each with its own page
36 months
Instalment plan

The developer's own published offer.

  1. The problem

    A campaign date that would not move.

    Sales were opening on a fixed day and the ads were already booked. Brand, site, layouts, forms and servers all had to be ready by then, and every layout still lived in a PDF.

  2. What we did

    Five workstreams, one calendar.

    Structure, design, build, media and infrastructure ran side by side. A clickable prototype was ready in 48 hours and a working version in five days. Every layout became a page with its own link, price and plan.

  3. The outcome

    Live with six hours to spare.

    The site went to production on day twelve without moving the campaign. In three months it took 487 enquiries, and two in three already named a complex or a layout.

The film
The five-second ad: forty-three plans settle into one catalogue.
How it ran

Twelve days, everything at once.

  1. Structure & copy
  2. Brand & design
  3. Frontend
  4. Plans & media
  5. Forms & CRM
  6. Servers & launch

A diagram of how the work was arranged, not a timed schedule. The prototype came on day two, a working version on day five, production on day twelve.

What we were given
  • A launch date and a booked campaign
  • Renders and PDF floor plans
  • Prices for each complex
What we delivered

Brand & content

  • Mark and visual system
  • Presentation and print templates
  • Ad banners and stories
  • 40 gallery images

Website

  • Site with three complexes
  • 43 layout pages
  • Filters by rooms
  • Printable layout sheet with QR

Systems

  • Leads to the CRM and Telegram
  • Dashboard for prices and statuses
  • Analytics and UTM

Launch & care

  • Domain, SSL and mail
  • Staging, production and backups
  • 12 months of support
From an ad to a sales manager

The layout travels with the lead.

Every enquiry keeps the complex or layout it started from, so a manager never has to ask which apartment the buyer saw.

  1. Where buyers come from
    • Ads and stories
    • Instagram and Telegram posts
    • QR codes in the sales office
    • Search
  2. What the enquiry carries
    • Complex
    • Layout and area
    • Price
    • Source and UTM
    Saved with every enquiry
  3. Where it lands
    • A deal in the CRM
    • The manager in Telegram
    • A confirmation to the buyer
    • The ad report
Selected screens
Shohona's 24 plan types, filtered by rooms
A complex on a phone: area, rooms, price
One apartment, with its plan and its place on the storey
A layout page: plan, storey scheme, price and finish
The dashboard: this week's requests and where each build has got to
Requests, each with the complex already named
The identity

Mark, wordmark, palette and face are the developer's own, set here in code.

Ternary
Ternary
  • Sand#F6F5F2
  • Paper#FFFFFF
  • Orange#FE9F31
  • Shade#20211D
  • Plan beige#D6CAAE
Roboto · Medium and Regular

We build happiness.

4-room apartment · 112.1 m² · Shohona

  • Ternary3-room apartment · 88.7 m²Layout sheet
  • TernarySales openStory banner
  • TernaryScan for the planQR card, sales office
The brand outside the screen

Proposed applications, made for this case — not photographs of the developer's sites.

  • The catalogue beside the sales-office model
  • A layout in a flat still being finished
  • The printed layout sheet on a site table
  • The dashboard, by a lift still in its film
  • The layout sheet among finish samples
In their words
Wecamewithahardlaunchdateandexpectedsomeofittoslip.IntwelveworkingdaysNoemodeliveredthebrand,site,catalogue,forms,dashboardandalltheinfrastructure.Onlaunchdaywehadoneteamtotalkto,notarowofcontractors.
Abraham TernarDirector, Ternary
What it brought
  1. 12 daysFrom brief to production
  2. 487Enquiries in the first three months
  3. 68%Of enquiries named a complex or layout
  • 5 daysTo the first working version
  • 24 → 7 minManager reply time
  • 9 minTo change a price, down from six days

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