14 — Brand · Website · Dashboard · Print

Golden Life

From the first banner to a university offer.

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An education centre in Uzbekistan helps students get into Chinese universities. We built one system around the whole journey — brand, photoshoot, a university catalogue, preparatory courses, an admissions dashboard, messenger alerts, ads and print.

Golden Life — From the first banner to a university offer.
Client
Golden Life
Sector
Admissions to Chinese universities
Scope
Brand, photos, site, dashboard, print
Delivered
16 weeks · 18 months of support
What it offers
15+
Partner universities in China
10
Universities fully published, Beijing to Suzhou
8
Preparatory course tracks
$857–$10,523
Tuition a year, as published

The centre's own published figures.

  1. The problem

    Every family asked the same questions.

    University details, fees and requirements lived in documents and chats. Enquiries came from social media, and managers had to ask again what each student wanted. The site, the ads and the office materials looked like three different companies.

  2. What we did

    One path, from banner to offer.

    The brand and photoshoot ran beside the site. Ten universities became records with city, degrees, fees and campus photos, and every form carries the chosen university or course into an admissions dashboard and to Telegram and WhatsApp.

  3. The outcome

    A whole intake, visible end to end.

    The first full intake brought 300 consultations, about 40% more than the one before. Over 100 applications went in and over 70 students received offers; 72% of enquiries arrived with a university already chosen.

The film
The five-second ad: written once, read ten times.
How it ran

The site first, the dashboard beside it.

  1. Business map
  2. Brand & photography
  3. Website & catalogue
  4. Admissions dashboard
  5. Messengers & analytics
  6. Ads, print & hosting

A diagram of how the work was arranged, not a timed schedule. The site went live in week six; managers worked in the dashboard MVP from week ten.

What we were given
  • Admissions expertise and partner universities
  • Programme descriptions and fees
  • The team and centre for the photoshoot
What we delivered

Brand & content

  • Logo, palette and mini-guide
  • Two-day photoshoot, 46 photos
  • 28 ad formats and print

Website

  • University catalogue, ten records
  • Service and course pages
  • Forms that carry the choice

Systems

  • Admissions dashboard with pipeline
  • Telegram and WhatsApp alerts
  • Analytics and reminders

Launch & care

  • Domain, server and mail
  • Backups and monitoring
  • 18 months of support
From a banner to an offer

The choice travels with the student.

A form sent from a university or course page arrives already naming it, and the dashboard follows the student through to an offer.

  1. Where students start
    • Ads and Stories
    • The Telegram channel
    • QR codes at the centre
    • Search
  2. What the enquiry carries
    • University or course
    • Programme and city
    • Page and ad source
    • Contact
    Saved with every enquiry
  3. Where it goes
    • A manager in Telegram or WhatsApp
    • The admissions pipeline
    • The document checklist
    • A university offer
Selected screens
The catalogue: every university with its city, degrees and fees
The catalogue on a phone
A university on a phone
Beijing Language and Culture University, one record
Applications, each with its university or course named
Eight preparatory course tracks
Ten universities across China, on the home page
The identity

Mark, wordmark, palette and face are the centre's own, set here in code.

GOLDEN LIFE
GOLDEN LIFE
  • Deep teal#052E38
  • Teal#08424F
  • Gold#C19338
  • Soft gold#E7C982
  • Cream#FAF6EE
Playfair Display · with Roboto for text

Professional help with studying abroad.

Beijing Language and Culture University · from $857 a year

  • GOLDEN LIFENigora RakhimovaBusiness card
  • GOLDEN LIFEAdmission documentsDocument folder
  • GOLDEN LIFEDocuments checkedStamp
The brand outside the screen

Proposed applications, made for this case — not photographs of the centre.

  • The catalogue beside a notarised transcript
  • Eight course tracks, above an HSK mock exam
  • A university page under a map of China
  • Ten universities on the classroom screen
  • Applications on the screen by the courier counter
  • The mark etched on the centre's glass door
In their words
Atfirstwethoughtmostlyaboutanewsiteandads.Alongthewayitbecameclearitmatteredmoretoconnecteverything—universities,courses,enquiries,documentsandourmanagers.Wegotonesysteminsteadofseparateservices.Parentsseeclearinformationbeforeaconsultation,andamanagerknowsatoncewhatthestudentwants.
Abdulla AbdushukurovCEO, Golden Life
  • A question like which university is cheaper and what documents it needs used to mean opening several files. Now we turn one screen to the parent, compare the options and create an application with the university already chosen.
    Nigora RakhimovaHead of admissions, Golden Life
What it brought
  1. 300Consultations in the first full intake
  2. +40%More than the intake before
  3. 70+Students with a university offer
  • 72%Of enquiries came with a choice made
  • 30 → 10 minTo register and assign an enquiry
  • 10–15 minTo update a university, down from 1–2 days

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The next onestarts here.

Tell us what you are building. If it is a fit you will have an offer — and if not, we’ll tell you upfront.

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