15 — Brand · Website · Tracking · Integrations

Quality Logistics

A freight site that answers where the truck is.

Visit the live site

An Ohio trucking company needed more than a new site. In eight weeks we delivered a brand refresh, live VIN tracking from its ELD system, a quote form, a mobile driver application with QR codes on the trucks, and the servers behind them.

Quality Logistics — A freight site that answers where the truck is.
Client
Quality Logistics LLC
Sector
Freight carrier, Ohio, USA
Scope
Brand, site, tracking, driver hiring, DevOps
Delivered
8 weeks · support since 2025
What it hauls
10,220+
Loads delivered across the country
48
States covered
4.6M+
Miles driven by its own fleet
24/7
Dispatch and live tracking

The company's own published figures.

  1. The problem

    Forty calls a day asking where the truck was.

    Shippers phoned dispatch to find their load, quote requests arrived half filled in, and recruiters collected every driver's details by phone. The old site weighed 15 MB on first load.

  2. What we did

    Three jobs, each with its own path.

    Quote, track and apply. Tracking takes one VIN and reads the ELD system, no account needed. The driver application checks CDL, Hazmat and TWIC before it sends, and QR codes on truck doors open it with that truck's ID.

  3. The outcome

    The site took the calls.

    Calls about a load's location fell from 40–45 a day to 7–9, as 68% of clients tracked their own truck. Quote requests rose 43%, and 38% of driver applications now come from QR codes.

The film
The five-second ad: a freight company's website, where the website is the terminal.
How it ran

Eight weeks to production.

  1. Audit & structure
  2. Brand & UI
  3. Site & coverage map
  4. VIN tracking & API
  5. Driver application
  6. Servers & security

A diagram of how the work was arranged, not a timed schedule. Pages and the quote form were ready by week four; tracking, the application and the API followed, and week seven went to errors, speed and security.

What we were given
  • An existing site
  • The company's own API and ELD system
  • The domain on GoDaddy
What we delivered

Brand & design

  • Refreshed logo and wordmark
  • UI for site, tracking and forms
  • QR door decal and ad templates

Website

  • Corporate site and blog
  • Interactive US coverage map
  • Get a Quote form

Tracking & hiring

  • Live VIN tracking from the ELD
  • Driver application with 6 checks
  • A QR source for every truck

Launch & care

  • DNS, SSL, API subdomain and mail
  • Backups, monitoring and logs
  • 46 releases since 2025
From a truck door to a recruiter

Every application knows where it came from.

A QR code on a truck door opens the driver application with that truck's ID, so the recruiter knows which truck or ad brought the candidate.

  1. Where it starts
    • A QR code on a truck door
    • A tracking search by VIN
    • A state on the coverage map
    • A quote request
  2. What the site carries
    • Truck or ad ID
    • CDL class, Hazmat, TWIC
    • Pickup and delivery
    • Selected state
    Sent with every request
  3. Where it lands
    • The recruiter
    • Six automatic checks
    • Dispatch
    • The analytics report
Selected screens
Where we run: pick a state to see loads and cities
Tracking by VIN on a phone
The driver application on a phone
One VIN: status, location, speed and driver
The recruiter's view: an application and its checks — reconstructed
The fleet board — reconstructed
The application checks every field before it sends
The identity

Mark, wordmark, palette and face are the company's own, set here in code.

Quality Logistics
Quality Logistics
  • Oxblood#8A1820
  • Asphalt#0E0F03
  • Surface#F8FAF9
  • Hairline#E5E7EB
  • Quiet#676767
Nunito Sans · four weights

Driven by safety. Powered by experience.

Dry Van · Refrigerated · Hazmat · Power Only

  • Quality LogisticsUNIT 1042Driver door decal
  • Quality LogisticsApply to driveQR truck sticker
  • Quality LogisticsGet a quoteSocial ad
The brand outside the screen

Proposed applications, made for this case — not photographs of the company.

  • Tracking a load on a phone at a truck stop, dawn
  • The QR decal on a truck door
  • The fleet board at dispatch, 2 a.m.
  • Live tracking on a tablet at the scale house
  • The coverage map by a loading dock
  • The mark on a reflective trailer door
In their words
Wedidnotneedjustanicesite.Trackinghadtouserealdata,formshadtoreachtherightpeople,andallofithadtoworkaroundtheclock.Oneteamcovereddesign,development,theAPI,server,domainandsupport.Nowaclientchecksthetruckontheirown,andadriverappliesfromaphone.
Sherzod MuminovCEO, Quality Logistics
  • A candidate used to leave a number and we collected the rest by phone. Now the application shows CDL, experience, Hazmat, TWIC and pay expectations at once, and the QR codes on our trucks became a steady source of drivers.
    Akello JuraevSafety and recruiting, Quality Logistics
What it brought
  1. 7–9Location calls a day, down from 40–45
  2. 68%Of clients track their own truck
  3. +43%Quote requests through the site
  • 38%Of driver applications from QR codes
  • 26 → 7 minTo first review an application
  • −83%Weight of the first page load

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