10 — Brand · Website · CRM · Integrations

Virgotravel

A $20 template request became the agency's whole system.

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A Tashkent travel agency asked us to install a $20 WordPress template. After a day inside their work we built a brand, a tour site, a CRM that replaced a paid one and the integrations that stopped leads being copied by hand.

Virgotravel — A $20 template request became the agency's whole system.
Client
Virgotravel
Sector
Travel agency, Tashkent
Scope
Brand, site, CRM, integrations, hosting
Delivered
6 weeks site · 16 weeks CRM · 2 years of support
What it sells
80+
Countries
14k
Travellers served
3k+
Visas handled worldwide

The agency's own published figures.

  1. The problem

    Leads in Excel, sales in Bitrix.

    Tourists arrived through search, social media, flyers, Telegram and Instagram. New leads went into Excel, sold tours were copied into Bitrix24 by hand, and agents spent more of the day typing than selling. There was no brand.

  2. What we did

    One platform, from wordmark to lead desk.

    The brand and a tour site were built side by side in six weeks. A CRM made for the agency followed, in use as an MVP from week six: leads from the site and messengers arrive on their own, in sync with Bitrix24, so no history was lost.

  3. The outcome

    Three times the tourists, same team.

    The first month brought 150+ leads and 50+ sold tours. An agent went from 5–10 leads a day to about 30, the paid CRM was cancelled, and the agency was later sold as a working business.

The film
The four-second ad: from the wordmark to the lead desk.
How it ran

Brand and site in six weeks, CRM in sixteen.

  1. Brand
  2. Tour site
  3. CRM MVP
  4. Integrations
  5. Marketing & SEO
  6. Hosting & support

A diagram of how the work was arranged, not a timed schedule. The team worked in the CRM from week six while it kept growing.

What we were given
  • The idea of a $20 WordPress template
  • Leads in Excel and Bitrix24
  • Telegram, Instagram and flyers
What we delivered

Brand

  • Logo and brand book
  • Visual system
  • Outdoor and ad design

Website

  • Tour and destination catalogue
  • Lead forms and online chat
  • CMS, SEO and analytics

CRM

  • Leads, clients and tours
  • Telegram and Bitrix24 sync
  • Lead sources, tracked automatically

Launch & care

  • .uz and .com domains, hosting
  • SSL and company mail
  • Two years of support
From a channel to a sold tour

Every lead lands on its own.

Leads from the site and connected channels arrive in the CRM with their source. Nobody copies a name, a tour or a phone number between tools.

  1. Where tourists write
    • The website
    • Telegram
    • Instagram
    • Flyers and referrals
  2. What the lead carries
    • Name and contact
    • Chosen tour
    • Source
    • History of messages
    Recorded automatically
  3. Where it goes
    • The agent's queue
    • Bitrix24, in sync
    • A sold tour
    • The source report
Selected screens
Popular destinations, each with its price and length
The tours on a phone
Visa support, step by step, on a phone
The lead desk: every channel in one queue — reconstructed
Sales by lead source — reconstructed
The founder's page, from the photoshoot she commissioned after launch
The identity

Mark, wordmark, palette and face are the agency's own, set here in code.

Virgotravel
Virgotravel
  • Virgo blue#166EF3
  • Action blue#2F6BEA
  • Night#0F1A33
  • Mist#F2F4F9
  • Slate#8894AD
Montserrat · Regular to Bold

Travel without borders.

Exotic tours · Visa support · Corporate trips

  • VirgotravelBali · 7 nightsTour voucher
  • VirgotravelNew lead: Turkey, 2 adultsCRM lead card
  • VirgotravelTravel without borders.Citylight poster
The brand outside the screen

Proposed applications, made for this case — not photographs of the agency.

  • The home page on a studio iMac
  • The lead desk on an agent's laptop
  • Site and CRM on three screens
  • The tours on a phone, at the airport
  • The site on the agency's office wall
  • The brand on a citylight at dusk
In their words
Ididnotexpectawebsiteanddigitaltoolstobringthismanytourists.Weneverhadtolookforseparatepeoplefordesign,development,thebrand,thedomain,theserverormarketing.AndthedashboardletusdropaCRMwewerepaying$115amonthfor.
Laylo AkramovaFounder, Virgotravel
  • Five agents used to struggle with about fifty leads a day. With the new system the same five of us could work with two to three hundred.
    Diyora KeldibekovaHead of sales, Virgotravel
What it brought
  1. ≈3×Tourists a month, from about 20
  2. 150+Leads in the first month
  3. 30Leads a day per agent, from 5–10
  • 50+Tours sold in the first month
  • $115A month saved on the paid CRM
  • 2 yearsOf support, renewed once

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